Do your customers buy into you?

What is your purpose? Retailers need to understand what makes them unique.

How will you engage with your customers? Customers that buy into your purpose are the most profitable ones. Find out who they are.

How will you work differently? That means equipping a workforce with the right tools and purposeful work. How will data and analytics drive value? Everyone has data on their customer but if used correctly, it can empower you to learn what matters most to your customers.

Finally, what role will technology and partnerships play? Choosing the right partners—whether it’s a start-up or technology—that understand and share your vision are vital to executing retail with purpose.

Retail with Purpose | Accenture

Accenture's video discusses how retailers can deliver a superior experience by defining a purpose that customers and employees can truly live. See more.

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What we do

As retail evolves, brands must find ways to create meaningful customer experiences. Enter Accenture Retail Solutions—helping brands win customers—providing services like retail industry consulting—and giving them the edge to thrive.

Data & analytics

Know who your most profitable customers are and build your business around them.

Customer engagement

Unique experiences connect consumers to your brand. We help you empower your workforce with digital tools to understand the customers they're serving.

Modernize your technology

Give your IT landscape a makeover, while speeding up investments in new, value-adding digital capabilities, allowing tech to transform your business.

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Case studies

Next-generation technologies allow the retailer to target customers with purpose at an innovative pop-up experience.

The H&M Foundation is accelerating sustainable fashion with the Global Change Award.

Adidas relies on the power of experimentation to improve its customer experience and successfully scale business across global units.

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What we think

Our leaders

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